Telephone Tracking allows you to monitor calls out of your website and know precisely what advertising activity brought them whether it was from another website, Google or your paid search campaign.
So no longer will you need to guess how your caller has discovered you.
Why you want Call Tracking
Call tracking is an essential tool for any company that spends money on advertisements across multiple stations. Customers with AdWords possess an intrinsic need to monitor the calls that relate to their key words, in order to comprehend which keywords deliver call conversions. call tracking service Without visibility of telephone conversions, it’s simply not feasible to figure out if your investment from the key words in your portfolio is delivering value or not. Is just tracking AdWords telephone conversions ?
Most customers are looking to monitor not just PPC, but also SEO, Display, Affiliates, Social Media in addition to Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the energy of a 3rd generation call tracking system like Call Conversions Tracking comes from, as it allows you to realize your ROI for each of these very important channels not only Google PPC. This can be essential actionable data letting you optimise the efficacy of all your marketing and advertising channels, key to the success of any business enterprise.